Faith In Nature | SFV + CF dog shampoo 

Finding products that cater to our dogs skin is very important to maintaining their overall health (find out why here). Let’s face it: from paddling in mud and dirty ponds, to encountering skunks and peeing on themselves, dogs can get pretty stinky. Whilst healthy dogs will always have some odour to them, excessive smelliness can get pretty rancid and that’s when dog hygiene products become useful. Here is the start of my series exploring various brands and products available across all budget spectrums, discovering their effectiveness and value for money.

I actually stumbled across Faith In Natures pet care range whilst restocking my own hair care products from them. If I had a tail it would’ve surely started wagging then! Faith In Nature is a favourite brand in my own skin care routine. They are a cruelty free and vegan company who use natural ingredients, and I knew I wouldn’t use a brand on my dogs skin if I wouldn’t use on my own so reached out to them and was fortunate to receive all of their dog shampoos to try! 🐶

Who are Faith In Nature and what does their company stand for?

Faith In Nature (FIN) are a multi-award winning British company who have been making and selling nature-based hygiene and cleaning products since the 1970s. They source their ingredients locally and ethically whenever possible, and take pride in being a “green” company, having ingredients that are well-researched and safe for use. Their packaging is gorgeous, brandishing plants and flowers on every bottle, not to mention that the bottles themselves are made from Bioplastic and recycled plastic. A quote from their website:

In business, we believe in making decisions that put our people and our environment first. That means manufacturing locally, treating people as we’d want to be treated, and being as green as we can in everything we do.

Faith In Nature Pet Care Range

Faith In Nature “Faithful Friend” pet shampoos are catered specifically to dogs skin and all have natural ingredients with a built-in conditioner effect for a shiny coat. Their range has 4 different shampoos designed for specific needs. They are…

Faithful Friend – “Happy Dog” Chamomile. A very pleasant and gentle smell, this shampoo is good for dogs who need a little wake up in regards to their odour and their fur shininess.

Faithful Friend –  “Calm Dog” Lavender. This shampoo offers a slightly stronger smell of lavender, which is a natural fragrance that helps to not only calm nervous dogs who hate baths but also to combat the majority of unpleasant odours.

Faithful Friend – “Dirty Dog” Teatree. This shampoo is most likely my favourite and absolutely ideal for Anuko when he needs an emergency odour extinguisher bath! I’ve yet to find an odour this shampoo does not defeat. We do not come into contact with skunks in the UK, but this shampoo worked well to rid the scent of fox faeces from Anukos coat. I’d be interested to hear how this shampoo works on skunk spray.

Faithful Friend – “Fresh Dog” Coconut. A close second favourite and one I’ll routinely use on Anuko every few months to keep his odour neutral rather than as a one off emergency necessity, which I’ll then use Dirty Dog. This shampoo spruces up his fur, leaving it shiny with a pleasant but not overpowering fragrance. The scent for me definitely trumps all of the others as I love the smell of coconuts.

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How do they perform?

Now I don’t know about you guys, but Anuko loves water and is an absolute water baby. If he sees a puddle he will go and lay in it so usually after walks he has particularly muddy legs and paws whilst his body remains relatively dirt-free. Often high speed water just doesn’t cut through the mud and dirt which means a teeny bit of shampoo is required. I was wary about what the impact of regular usage on Anukos leg skin and fur would be, so I have been using the Happy Dog shampoo for these specific incidents. I’m happy with how it’s been performing as it’s a gentle enough formula and fragrance to cut through the grime regularly without drying out his fur or skin.

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All of the Faith In Nature shampoos lather rather well. About 2 x 50 pence sized dollops cover Anukos entire body, and he has very thick plush fur. If when using these shampoos you find that they do not lather quickly, don’t panic – they’re meant to be that way! Brands that use ALS as apposed to SLS products won’t lather like other, cheaper shampoos. You will still get a very clean body with a little massaging, just whilst using harsher chemicals. You can massage with your fingers or you can use an Oster bathing brush or a Zoom Groom, which is a little more ideal for Anuko to get underneath his long top coat. I’ve yet to do a review of the Oster brush, so if you want to hear about it let me know in the comments below! To find out more about SLS and ALS, read my article here.

Overall Results

Once Anuko had fully dried, the fragrances were subtle enough to smell good but where not unnaturally overpowering. I had noticed whilst he was playing in the garden in the sun that his fur was unusually shinier than normal, which looks so healthy on black fur. This summer called for Anukos routine blowing-out his fur season, and this year he’s been spitting out more fluff than ever so his skin is doing great too. I really am very happy with these shampoos, so much so that I have given a spare one to a good friend for his huskies to try. Faith In Nature does wonders for my own hair and now they do wonders for my dogs!

One important thing to remember is that dogs are not odourless beings just like we aren’t. Many people go above and beyond trying to diminish every trace of odour from their dogs when the actual fact is that ALL dogs will have some smell to them, and the only way to rid of it entirely would be to cause damage to your dogs skin in the process. Love your dog for who he is – Dorito feet and all. Who knows, maybe we smell bad to our dogs too but they put up with it anyway as they love us so dearly? 😘

Woofs & licks!

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